Grown by Pepe Aguilar at his farm, Finca Santa Cruz, high in the forested area of Triunfo Biosphere Reserve in the Sierra Madre of. Chiapas. Pepe grows award winning coffee beneath the shade of indigenous tree canopy. Pepe’s coffees are delicious, and go down easy. We love coffees from Mexico for their crowd-pleasing qualities that every coffee drinker can get behind.